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Director Biddable Media and Organic Search
Thanks for your interest in the Director Biddable Media and Organic Search position.
Unfortunately this position has been closed but you can search our 27 open jobs by clicking here.
Basic Qualifications
- 12 years experience with BS/BA Degree or 8 years experience with advanced Degree of digital media experience with biddable media execution
- Experience working with Bid Management Platforms (e.g. Adobe Media Optimizer, Kenshoo, DoubleClick Search, Marin)
- Experience working with SEO Management tools (Conductor, Brightedge, SearchMetrics, etc.)
- Experience working website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends) and ad serving tools (e.g. DART, Atlas)
- Strong familiarity with industry tools such as the Google Keyword Planner, Botify, Screaming Frog SEO Spider, SEMRush, Majestic SEO/Open Site Explorer, etc.
Desired Qualifications
- Strong understanding of the latest trends and best practices in online marketing and measurement
- Experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience with A/B and multivariate testing and optimizing landing pages and user funnels
- Working Knowledge with online marketing tools and web-based technologies, including set up and management of programmatic platforms (e.g. DMP, DSP, DCO)
- Excellent analytical, data driven strategy, and project management skills.