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Director of Marketing, Global Campaigns

📁
Marketing
📅
020120 Requisition #

About the Job

The Director, Global Campaigns is responsible for driving Akamai’s global campaign and go-to-market strategies for Web, Enterprise, and Media solutions, products, and services. This person will help lead the transformation of Akamai’s marketing campaign efforts to being business aligned, prioritized, insights and data driven, and ROI accountable.

This is a unique opportunity to help drive a hands-on transformation for an established public company with enormous brand equity. This role is perfect for someone who is passionate about customer insight driven planning and execution. Someone who is a champion for ‘next gen’ marketing including website design and optimization, programmatic, personalization, and search/social. It must be someone deeply experienced with integrated marketing across paid, earned, and owned. A change-agent who understands the opportunities and importance of leveraging insights, harnessing technologies, and transforming processes to deliver high-impact marketing plans that yield outsized results. Someone who is passionate about creating compelling end-to-end digital client experiences with deep expertise in applying client insights to campaign design and using digital and non-digital tactics at each stage of the buyer’s journey.

Responsibilities 

• Develop global marketing strategies and plans based on inputs from LOB partners, lessons learned/best practices, data sources, outside-in perspectives and expertise around integrated communication channels.
• Create detailed marketing strategies and customer contact plans for themes/campaigns/programs/tactics by region, industry, segment, target, etc.
• Coordinate and lead integration of cross functional inputs including content and asset creation, translation, PR, website, etc.
• Conduct reverse waterfall modeling and establish forecasts/goals for lead volume/quality/velocity targets per program, deals by existing customer vs. new customer, conversion rates, cost per lead, site traffic, social engagements, cost savings, etc.
• Lead a team that will develop and deliver global marketing guidance including detailed budgets by market/tactic, expectations on leads per tactic, creative examples, activation schedules, etc.
• Participate in joint discussions with LOB and marketing leadership to approve annual and quarterly plans.
• Help lead, recruit, motivate, and mentor a team of strategic, data-driven, next-gen marketers to support Akamai’s business.
• Ensure that Akamai launches the most effective go-to-market initiatives that maximize efforts across channels (paid, earned, owned) and enable real-time analysis and optimization.

About The Team 

The Global Marketing Team is primarily responsible for elevating Akamai’s Brand by accelerating relevance and awareness among key audiences and influencers and accelerating Akamai’s marketing effectiveness by leveraging data, technology, insights, and streamlined processes to make marketing more efficient & effective. The Director, Global Campaigns reports to the Sr. Director, Global Campaign Planning and Digital Activation.

Required Education And Experience 
• BS/BA degree with 12 years of relevant experience or 8 years of experience with an advanced degree

Required Skills 
• 8 years of marketing experience
• 8 years of marketing leadership preferably in a high-growth, innovative environment, with an emphasis on web, cloud and digital technology.

Desired Skills 

• Excellent organization, communication, program, and process management skills. Hands-on leadership and detail/process orientation. Ability to problem solve, identify root causes of obstacles and address fundamental issues
• Experience attracting, hiring, retaining, and developing high-performing teams and individuals. A motivating leader capable of instilling excitement and inspiring others.
• Strong analytical skills with the ability to analyze significant amounts of information with attention to detail and accuracy in order to make smart decisions and recommendations.
• Exceptional collaborator and influencer - drives change through ideas, relationships and actions.
• Continuous improvement orientation.
• Strong leadership skills and ability to work effectively across divisions, geographies, and all levels of leadership.
• Global team leadership experience.
• Industry experience in emerging media and B2B technology.

About Akamai Technologies

Akamai secures and delivers digital experiences for the world's largest companies. Akamai's intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone - and attacks and threats far away. Akamai's portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn how Akamai is shaping the future of digital transformation, visit www.akamai.com and follow @AkamaiCareers on Twitter, Facebook, LinkedIn and Instagram.


Akamai is a growing, and evolving, company with offices and operations around the world. As such, we strive to foster inclusive and representative workplaces where all employees are wholly welcome, and enabled to share and benefit from each other’s diverse contributions, as one global team. Our commitment to diversity reaches beyond our corporate offices, to our business partners and suppliers who share the same principles, and whose employees we value as integral to the Akamai business family. Learn more at www.akamai.com/diversity.


Akamai Technologies is an Affirmative Action, Equal Opportunity Employer. If you'd like more information about EEO rights under United States law, please click here

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