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Director Social Media Strategy and Engagement
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Basic Qualifications
- 12 years of applicable experience with BS/BA degree or 8 years experience with advanced degree and digital media experience working for major brands
- 5+ years managing social media activity, including managing strategy and employee engagement
- Proven record of growing followings, engagement, traffic, video starts via social media
- Demonstrated use of listening tools to inform editorial decision-making and social programming
- Has demonstrated a proven knowledge of major and emerging social channels, specific rules of engagement for brands/advertisers, and general platform policies
- Worked with influencers and social partners (e.g., social swaps) to increase reach
- Deep knowledge of social platforms including: LinkedIn, Twitter, Facebook)
- Strong writing, fluent in social imagery and social video
- Experience working with Social Media Management Platforms (e.g. Hootsuite, Sprinklr, Ads Manager)
- Experience working with Employee Engagement tools (DynamicSignal, etc.)
- Experience working website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends) and ad serving tools (e.g. DART, Atlas)
Desired Qualifications
- Strong understanding of the latest trends and best practices in online marketing and measurement
- Experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience with A/B, multivariate testing and optimizing user funnels
- Working Knowledge with online marketing tools and web-based technologies, including set up and management of programmatic platforms (e.g. DMP, DSP, DCO)
- Excellent analytical, data driven strategy, and project management skills.
- Experience using DynamicSignal is a plus
- Experience in running Social Media for B2B is a plus