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Marketing Program Manager, Industry Marketing Government
Key Skills
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Market/Industry knowledge: Understands Federal/SLED markets, buying behavior, channel/third party implications, key vendors, and how to work with partners
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Program Management: Build, execute, and measure marketing programs in collaboration with cross-functional teams.
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Promotional Writing: Author and edit promotional content, such as email/web copy, booth property messaging/bullets, and presentation session abstracts.
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Content Writing: Work with resources to adapt commercial content for data sheets, solutions briefs, white papers, and presentations to resonate with Federal/SLED audiences
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Budget Management: Solid understanding of business management and operations processes, such as requesting and tracking POs and invoices.
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Strategic thinker and self-starter, with appropriate attention to details.
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Experience with and preference for fast-paced work environments, managing multiple projects simultaneously.
Qualifications Required
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BA/BS required and minimum of 6 years marketing to Federal/SLED audiences OR Minimum of 8 years overall marketing experience with Advanced Degree.
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Experience marketing technology solutions.
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Experience working with channel partners.
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Strong communications/presentation skills (written and verbal).
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Strong interpersonal skills; ability to work effectively with senior management.
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Strong MS Office skills; experienced with Salesforce, Marketo, etc.
Additional desired experience (not required)
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Experience in Account-based / Targeted Accounts Marketing.
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Experience in Enterprise marketing.
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Experience in rest-of-world marketing.