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Marketing Operations Specialist
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Required Education and
Experience
Applicants must meet one of the following education and experience requirements:
- 5 years of relevant experience and a Bachelor’s degree in Business Management or Marketing or its equivalent or
Required
Skills:
- Minimum 2 years’ experience with marketing database
operations.
- Minimum 1 year experience of data analysis, reporting
and presenting data.
- Demonstrable experience creating, leading and managing
marketing, CRM, and/or communication database campaigns.
- SQL query experience is a plus.
- Significant MAP (Marketing Automation Platform) experience
a plus.
- Able to visualize and share the story of why all types
of data are critical to understanding Akamai’s customer set – and should
be part of the marketing data architecture.
- Expert in marketing data, database hygiene and customer
relationship management function including customer base marketing, email
marketing and/or mobile marketing.
- Experience in suppression logic, communications
hierarchies and opt-out/compliance across the globe
- Understand and leverage key concepts of Modern
marketing including customer centricity, customer journey and apply to
technology and conceptualization of a marketing database.
- Demonstrable ability to multi-task in an unstructured
work environment.
- Strong ability to collaborate across teams and able to
seek the optimal solution.