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Marketing Operations Specialist

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Marketing
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017259 Requisition #
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Akamai is modernizing its marketing efforts and recognizes the future of modern marketing is data.  Akamai is seeking an audience manager (CRM Strategist).  This individual will provide analysis and recommendations on current marketing database including database growth, health and compliance.  This person will collaborate with Marketing Operations, Regional Field Marketing and Sales Operations on the requirements for a customer data platform (CDP) at Akamai and what the marketing data of record should contain.  This will entail a good understanding of contact data at an individual level, important on line and offline behaviors, customer experience design and importance of data quality.

 

The ideal candidate role will be an inhouse expert on audience management, contact strategy and the best ways to reach our marketing contacts.  The role will collaborate with regional field marketing and marketing operations to study, monitor and recommend cadence, contact strategy and approach on behavioral/predictive and personalized approach – as key tenets of customer centricity and modern marketing. 


Responsibilities:

  • Inventory, consolidate and recommend the best way to go to market with our contacts in our existing database.
  • Analyze database health, cadence and recommend ideal contact strategies globally.
  • Design a governance process to determine how data can be updated in the Marketing architecture and institute a data cleanliness design.
  • Be an expert on deliverability, customer data quality and privacy/preference management
  • Collaborate with market expert consultants to build requirements and submit to vendors/IT for build.
  • Monitor cadence, establish ideal customer journey and contact strategy – help program design outbound and inbound communications strategy and the suppressions/hierarchy to honor our customer preferences and cues.
  • Work with IT to understand key integrations and data measures to ensure compliance and accuracy in data quality

Required Education and Experience

Applicants must meet one of the following education and experience requirements:  

  • 5 years of relevant experience and a Bachelor’s degree in Business Management or Marketing or its equivalent or

Required Skills:

  • Minimum 2 years’ experience with marketing database operations.
  • Minimum 1 year experience of data analysis, reporting and presenting data.

 Desired Qualifications:

  • Demonstrable experience creating, leading and managing marketing, CRM, and/or communication database campaigns.
  • SQL query experience is a plus.
  • Significant MAP (Marketing Automation Platform) experience a plus.
  • Able to visualize and share the story of why all types of data are critical to understanding Akamai’s customer set – and should be part of the marketing data architecture.
  • Expert in marketing data, database hygiene and customer relationship management function including customer base marketing, email marketing and/or mobile marketing.
  • Experience in suppression logic, communications hierarchies and opt-out/compliance across the globe
  • Understand and leverage key concepts of Modern marketing including customer centricity, customer journey and apply to technology and conceptualization of a marketing database.
  • Demonstrable ability to multi-task in an unstructured work environment.
  • Strong ability to collaborate across teams and able to seek the optimal solution.

About Akamai Technologies

Akamai secures and delivers digital experiences for the world's largest companies. Akamai's intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone - and attacks and threats far away. Akamai's portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn how Akamai is shaping the future of digital transformation, visit www.akamai.com and follow @AkamaiCareers on Twitter, Facebook, LinkedIn and Instagram.


Akamai is a growing, and evolving, company with offices and operations around the world. As such, we strive to foster inclusive and representative workplaces where all employees are wholly welcome, and enabled to share and benefit from each other’s diverse contributions, as one global team. Our commitment to diversity reaches beyond our corporate offices, to our business partners and suppliers who share the same principles, and whose employees we value as integral to the Akamai business family. Learn more at www.akamai.com/diversity.


Akamai Technologies is an Affirmative Action, Equal Opportunity Employer. If you'd like more information about EEO rights under United States law, please click here

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