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Product Marketing Manager, Media (Beijing)

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Marketing
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015937 Requisition #
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About Akamai


As the world’s largest and most trusted cloud delivery and security platform, Akamai makes it easier for our customers to provide the best and most secure digital experiences on any device, anytime, anywhere. Akamai’s massively distributed platform is unparalleled in scale with over 200,000 servers across 130 countries, giving customers superior performance and threat protection. Akamai’s portfolio of web and mobile performance, cloud security, enterprise access, and video delivery solutions are supported by exceptional customer service and 24/7 monitoring. To learn why the top financial institutions, e-commerce leaders, media & entertainment providers, and government organizations trust Akamai please visit www.akamai.comblogs.akamai.com, or @Akamai on Twitter.​


Akamai is a growing, and evolving, company with offices and operations around the world. As such, we strive to foster inclusive and representative workplaces where all employees are wholly welcome, and enabled to share and benefit from each other’s diverse contributions, as one global team. Our commitment to diversity reaches beyond our corporate offices, to our business partners and suppliers who share the same principles, and whose employees we value as integral to the Akamai business family. Learn more at www.akamai.com/diversity.



About the Team


You will be joining Akamai's Global Product Marketing Media team, a group of market leading professionals dedicated to driving innovation in the area of Media. Our products are used by the world's top media, gaming and high-tech companies to stream live events, to deliver VoD content, to download software updates, and to deliver online gaming to end users.


With key market for Akamai you will have the opportunity and responsibility to make these solutions successful by identifying and driving key initiatives. You must possess a unique blend of business and technical savvy and the drive to make this happen!



Responsibilities


We are seeking a highly motivated and experienced person to be part of the Media Product Marketing team.  This person will drive the identification and execution of key product marketing initiatives and will be the voice for Akamai's product portfolio to external audiences including customers, sales, industry and financial analysts and media. As a Product Marketing Manager, you will be responsible for:


  • Executing the go-to-market product marketing activities in line with the product business plan within the greater China region.
  • Partner with Sales Manager(s) and Sales Leadership and Service Line leaders to monitor pipeline and drive strategic programs.
  • Own and track team metrics within region.
  • Drive development of relevant product collateral such as product data sheets, presentations, sales tools and technical white papers tailored for the China market.
  • Manage and deliver launch communications, including field training, productivity materials, internal systems and external messaging support.
  • Drive, manage and track sales productivity initiatives and campaigns in China.
  • Cross-functional collaboration with Product Management, Sales, Channel, Marketing Communications & Marketing Programs.
  • Remain current to trends and issues as they relate to the product offering as well as emerging technologies, standards, and market trends within the region.
  • Work closely with Sales to understand the needs of the marketplace; help to formulate future Product Marketing strategies and tactics.
  • Educate and train Sales and Channel teams.
  • Engage the relevant media in as Akamai’s thought-leader and spokesperson.
  • Attend relevant industry trade-shows, sponsorship and customer meetings.
  • 25 – 30% travel is required.

Qualifications


Basic Qualifications


  • Applicants must meet one of the following education and experience requirements: 5-7 years of relevant experience and a Bachelor’s degree in Marketing and Communication or its equivalent or 5 years of relevant experience and a/or Master’s degree.
  • 5+ years of professional and Product Marketing experience.
  • 5+ years of experience working with one of more of the following industries – Media, High-tech/Software, Publishing or Gaming.


Desired Qualifications


  • High degree of marketing expertise and business acumen.
  • Fluent in technology.
  • Excellent written and verbal communication skills in Chinese and good communication skills in English with the ability to articulate complex technical concepts to a broad range of technical and business audiences.
  • Experience with Enterprise / B2B products and the market in China.
  • Ability to gather data from the market and customers, and analytically determine business priorities.
  • A proven history of growing revenue through Product Marketing initiatives for both new and mature product lines.
  • Situational fluency, ability to influence and motivate others, and perseverance in handling challenging business situations.
  • Must be highly self-motivated, proactive and self-sufficient.
  • Understanding of Internet related technologies.
  • Flexibility to work in a fast-paced environment while managing many projects.

About Akamai Technologies

Akamai secures and delivers digital experiences for the world's largest companies. Akamai's intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone - and attacks and threats far away. Akamai's portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn how Akamai is shaping the future of digital transformation, visit www.akamai.com and follow @Akamaijobs on Twitter, Facebook, LinkedIn and Instagram.


Akamai is a growing, and evolving, company with offices and operations around the world. As such, we strive to foster inclusive and representative workplaces where all employees are wholly welcome, and enabled to share and benefit from each other’s diverse contributions, as one global team. Our commitment to diversity reaches beyond our corporate offices, to our business partners and suppliers who share the same principles, and whose employees we value as integral to the Akamai business family. Learn more at www.akamai.com/diversity.


Akamai Technologies is an Affirmative Action, Equal Opportunity Employer. If you'd like more information about EEO rights under United States law, please click here

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