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Senior Field Marketing Manager (Media Business Unit)

📁
Marketing
📅
019250 Requisition #

About the Role

The Senior Field Marketer will have strong field marketing experience with a result-oriented and growth mindset. Based in Akamai’s Tokyo office, the right candidate is required to have a proven, integrated approach to marketing and strong stakeholder collaboration and management skills.

 

You will own, lead and execute the GTM plan to drive demand, accelerate opportunities and achieve marketing KPIs. This role is responsible for building the marketing and sales pipeline through the planning, execution and management of field marketing programs (ABMs, conferences, partner events, roundtables, digital campaigns, etc) based on the country/local marketing plan. Additionally, you will play a key role in partnering with in-country sales teams and sales leadership to positively impact the marketing and sales pipeline.

 

You are a highly motivated individual working in a high growth environment that requires strategic and hands-on skills. Your ability to adapt to changing priorities, strategize, roll up your sleeves on execution, and collaborate across functions and teams locally, regionally and with US headquarters, make you an ideal candidate for this role.

 

Responsibilities

* Strategize, define and execute GTM plan and field marketing programs such as ABMs, conferences, partner events, roundtables, digital campaigns etc, targeting at existing and prospect customer opportunities critical for pipeline building and acceleration

* Partner closely with in-country sales team to ensure alignment of local marketing goals and plans with the business priorities of in-country sales teams and sales leadership

* Partner with sales development teams to ensure leads are progressed, qualified and converted

* Track opportunity and collaborate with other marketing (product marketing, industry marketing, marketing operations and others) and cross functional teams locally, regionally and with US headquarters in the development, execution and measurement of field marketing programs

* Accountable for achieving marketing KPI goals, developing forecast and management of the pipeline

* Measure impact of marketing programs through KPI reporting, ROI measurement and program effectiveness

* Plan and manage local marketing budget ensuring compliance with Financial processes

* Oversee third party agencies and performance management 

Qualifications

* A skilled field marketing professional with minimum 8 years of relevant B2B marketing experience

* Bachelor’s Degree in Marketing or Business

* Strong experience in defining and executing GTM plans for offline, event and online field marketing programs that drive marketing pipeline

* Experienced in collaborating with in-country sales teams and sales leadership

* Experienced working with remote teams across functions, geographic locations and diverse cultures, driving collaboration and positive outcomes

* Strong collaborative project management and organizational experience and skills with a strong sense of ownership

* Possess data and performance-metrics driven mindset with experience using marketing data and metrics for developing insights to marketing KPIs

* Experienced in budget planning and management

* Skilled in navigating through ambiguous and complex situations with some degree of uncertainty

* Skilled in navigating through a face-paced, high growth and highly matrix organization

* A motivated self-starter with an entrepreneurial attitude who thrives in working autonomously

* Highly collaborative and ability to communicate effectively with leadership teams and peers

* Good spoken and written English and Japanese skills

About Akamai Technologies

Akamai secures and delivers digital experiences for the world's largest companies. Akamai's intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone - and attacks and threats far away. Akamai's portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn how Akamai is shaping the future of digital transformation, visit www.akamai.com and follow @AkamaiCareers on Twitter, Facebook, LinkedIn and Instagram.


Akamai is a growing, and evolving, company with offices and operations around the world. As such, we strive to foster inclusive and representative workplaces where all employees are wholly welcome, and enabled to share and benefit from each other’s diverse contributions, as one global team. Our commitment to diversity reaches beyond our corporate offices, to our business partners and suppliers who share the same principles, and whose employees we value as integral to the Akamai business family. Learn more at www.akamai.com/diversity.


Akamai Technologies is an Affirmative Action, Equal Opportunity Employer. If you'd like more information about EEO rights under United States law, please click here

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